iBUYPOWER Website Redesign​​​​​​​
iBUYPOWER is a gaming computer and gaming gear distributor. As a way to enhance the user experience when searching for the perfect computer I designed and developed a 3-step process, tailored to the customers needs.​​​​​​​
This process allows the user to load into the website and begin the process by selecting which games they want to play. Then, the compatible parts we iBP recommends are generated for them. Lastly they select a case to show off their build. 
This completely speeds up and personalizes the process of finding and purchasing a gaming computer for casual gamers.
Art Direction
Lexie Van Wyk

Graphic Design
Lexie Van Wyk

Research
Lexie Van Wyk
Persona
User Flow

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