The Pink Tax is where female-gendered items in stores across Canada are priced higher than their non-gendered versions, simply because it's pink.
Deliverables
OOH Subway Poster
Magazine Print
Skyscraper Web Banner
Art Direction
Lexie Van Wyk
Surbhi Sharma
Graphic Design
Lexie Van Wyk
Copywriting
Surbhi Sharma
Photography
Jasnoor Kaur
Sukhman Singh
